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Why Should You Use an Agent to Sell your Property?

Why Should You Use an Agent

"Avoid annoying phone calls from Estate Agents." "Save 1000s of Rand in commissions." "Don’t pay commissions." "You can focus better on selling because it is the only home you need to sell." "You know your home best."

Disappointingly, these are the best arguments put forward by those punting private selling as opposed to the use of estate agents. The question is whether these reasons are sufficiently compelling to send you into the thorny unknowns of Do It Yourself selling? In all fairness: Probably not.

Perhaps consider the following eight valid reasons to use an estate agent to sell your property, before making your decision on whether to opt for private selling or not.

Reason 1: Property is an Estate Agent’s Area of Expertise

The right estate agent will be qualified, experienced and have a track record to prove his or her ability. By appointing this person, you gain the services of an expert who will act in your best interests throughout the selling process - from the beginning to the end.

Reason 2: Estate Agents take care of the marketing detail

The estate agent takes care of the many small tasks associated with getting the word out there that your property is up for sale. This includes listing, photographing and advertising your property, as well as putting up boards and planning when to host show days at your house.

Reason 3: Estate Agents can help you determine a price

Advantages of using our services!

Price guidance is a very important factor. For one, estate agents know what the market conditions are and can fully explain the impact of these conditions to you – for better or for worse. Secondly, estate agents are normally allocated to specific neighbourhoods, so they will know your area by heart: What the going prices are, and the time it normally takes to sell properties similar to yours. Thirdly, based on the market conditions and the neighbourhood dynamics, the estate agent can work with you to determine the most appropriate marketing strategy to sell your property at the best possible price.

Reason 4: Estate agents have access to buyers

Estate agencies are prolific advertisers. The advertising, together with the regular show houses they host, ensure a steady supply of prospective buyers on their books. Some of these prospective buyers’ requirements may well match the property you are trying to sell.

Reason 5: Estate agents filter out the noise

Estate agents act as a filter between you and the buying market. They screen the telephone calls and eliminate the proverbial tyre-kickers to ensure that only serious buyers end up on your doorstep.

Reason 6: Estate agents know how to close a deal

As sales professionals, estate agents know how to go about closing a property deal. A good estate agent will read the buying signal and ensure that an offer to purchase is signed as soon as possible.

Reason 7: Estate agents are in a better position to negotiate

Estate agents are in a better position to negotiate on your behalf because they are not emotionally involved in the transaction. They also know which information should legally be disclosed during negotiations and which information can be withheld.

Reason 8: Estate agents sort out the paperwork

Estate agents take care of the offers and counteroffers as well as preparing the wads of financial and legal paperwork associated with selling a property.

Naturally, the usefulness of an estate agent is directly proportional to his or her competence. Making use of a reputable estate agency is always a good start. Most agencies will allow you to screen the agents that service your area and to choose the agent you would prefer working with.

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